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Tour of Britain start brought over £400,000 to West Bridgford economy

30 October 2018

The Tour of Britain stage seven start in West Bridgford saw over £400,000 spent in the local economy on the weekend of its visit to the town during September, race organisers have confirmed.

The Borough welcomed the national OVO Energy Tour of Britain on September 8 for the very first time and now an economic impact assessment has confirmed over 35,000 people attended the event spending on average in excess of £45 each.

Dozens of other communities across Rushcliffe cheered on 120 of the world's top cyclists during the race which contributed towards a huge £3.9m expenditure by visitors across the whole of Nottinghamshire, £0.6m up on the Tour’s visit to the County in 2017.

The Deputy Leader of Rushcliffe Borough Council Cllr Debbie Mason said: “The figures speak for themselves, the economic impact to local businesses in West Bridgford and all of our communities was one of the key reasons we secured the Tour of Britain with partners.

“The economics is fantastic but the real impact is how the towns and parishes engaged with the event and embraced the event on the day.

“It was a wonderful day for the Borough, made all the more special by the great lengths our communities went to welcome such a great sporting spectacle with colour and noise and now confirmed by visitors joining in the fun spending time and money here.

“We anticipated this would be a big boost for local businesses in our towns and villages to welcome a national event on this scale and we’re delighted this assessment confirms how many benefitted from its presence.”

The economic impact assessment was commissioned by Tour organisers to Frontline, who based findings from a web-based survey of 2,307 Tour spectators and follows the principles set out in HM Treasury’s ‘Green Book’ Appraisal and Evaluation Guidance and the EventIMPACT guidance.

Meanwhile Plumtree was named among the winners of the Best Dressed Village competition in Nottinghamshire as villagers placed decorative plumtrees along the race route through the village.