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West Bridgford businesses sign up to Refill Rushcliffe

14 September 2018

Businesses in West Bridgford are among the latest in the Borough to join Refill Rushcliffe, an award winning, national campaign founded by City to Sea in 2015. Rushcliffe Borough Council are leading the initiative and joined Severn Trent in approaching businesses to sign up to the scheme on September 4 to inform them of the environmental opportunity to help their customers gain access to the free water refills.

Over 12,000 Refill Stations are now registered on the free Refill app, and businesses in West Bridgford are now part of an exciting Refill movement that is helping to reduce single-use plastic bottles by encouraging people to refill their reusable water bottles for free at local businesses.

Over a dozen outlets signed up to the pledge that will now see customers able to request their bottles to be refilled, signposted by stickers in the outlet’s windows and via the scheme’s app.

The authority recently announced Parkwood Leisure centres at Cotgrave and Keyworth joined Refill Rushcliffe, two important local venues that will act as a filling up point for thirsty passers-by.

Leader of Rushcliffe Borough Council Cllr Simon Robinson said: “It is very encouraging to see businesses in further parts of the Borough engage in an environmental project that is important to us.

“The scheme is making a positive impact in our drive to reduce the amount of single-use plastic water bottles purchased and it’s an innovative way to get businesses and consumers to take further responsibility when out and about in our communities.”

The refill project is in partnership with Severn Trent who are also dedicated to helping reduce the amount of plastic pollution, most of which finds its way into water-ways.

Liv Garfield, CEO at Severn Trent said: “We’re passionate about the environment at Severn Trent, and the Refill project is a brilliant way to help reduce unnecessary plastic waste, as well as encouraging people to keep healthy and hydrated by drinking tap water for free.”

Natalie Fee, founder of City to Sea, added: “We’ve seen a huge appetite for our Refill campaign across England, from individuals wanting to make a difference in their community to national chains keen to offer free refills to their customers.

“Our Refill app puts the power to stop plastic pollution in people’s hands – and now thanks to the water industry we'll be able to help everyone, from local communities to airports, to provide free refills on the go.”

More volunteer co-ordinators are being sought to help engage local communities across the Borough and assist with registering venues and businesses who wish to support the initiative.

To express your interest in the scheme or if you wish to sign up, email media@rushcliffe.gov.uk or call 0115 914 8555.